A Viral ad is essentially just an advert that is designed to reach an audience of millions. These are often done mainly on TV and the internet in the modern day.
On the internet especially, mainly sites such as YouTube, Twitter, Reddit and Facebook, it is important to get these ads trending so that the most amount of people can see them, often in a very easily accessible or front pages of the site.
An example of a viral ad from TV are the various "Wassup" Budweiser commercials from the late 90's and early 2000's. These became big via how often they were played on TV and how much people would repeat them to each other. These were basically memes at the time and spread through word of mouth rather than the internet.
TheLegend27 Game of War ad went viral in late 2016; quickly becoming a meme on the internet and spread to many places such as reddit, 4chan and other channels on YouTube where it was reworked and re edited to be comedic. This spread earned the trailer over 100,000,000 views on YouTube, making it the most viewed TV ad on the site. The trailer gained this reputation because of how comedic it is; making it really easy for people to re edit and change.
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