The original Star Wars spots aired in 1977, coinciding with the release of the film. Radio spots aren't as common anymore as they were in 1977, 40 years later, as radio it's self is not as popular as it once was, meaning that these spots don't really reach that wide of an audience and depending on who the target audience is, may not reach that demographic at all as a lot of younger people don't listen to radio anymore; preferring streaming services such as Spotify or iTunes.
Dialogue: Most of the radio spot features narration over the score of the movie. This narration provides information about the film that otherwise wouldn't be available, as it is not part of the dialogue of the film. "Don't be alarmed, it's only a movie, from director George Lucas". Information like this just gives more background about the film. "Luke Skywalker is on a daring mission to rescue a beautiful princess". Brief plot information like this, mixed with the background sound effects and score create mystery and intrigue about the film due to the different merge of genres, Sci-Fi and Fantasy.
Sound Effects: Many sound effects from the film play in the trailer; mainly iconic noises such as Darth Vader breathing, R2D2's beeping sounds, and the light sabre. These present what genre the film is, Sci-Fi, as you wouldn't hear these kind of sound effects in any other film.
These are all the thing that we will need to include in our own radio spot which shouldn't be too hard to do.
No comments:
Post a Comment