An essential part of marketing, radio spots have been utilised since the early 1900s with the first commercial broadcast being made by the KDKA station on November 2; proving to effectively project the election results of the harding cox presidential race before they were released in the newspapers.This microcosm of a beginning sparked an entirely new wave of power to the radio advertisements from then on which now results in most major films being broadcasted commercially via radio stations today. Some examples of popular films with radio advertisements involve Gravity and The Great Gatsby.
Film Radio Spots 2013 - Gravity, Pacific Rim, The Conjuring & The Great Gatsby from Angell Sound Studios on Vimeo.
It could as a result be argued that the radio spots of these films contributed to their success for example, Gravity (Dir. Alfonso Cuaron, 2013) had amassed a successful box office total of $723.2 million.
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