Research for Viral Ads

Viral Advertisements are prevalent amongst the current era in a plethora of ways including varying amounts of the multiple uses found in technology and more importantly television. For an advert to achieve its viral status the theme of trends and sharing on a global level would be required to take place- a increasing momentum through crowds of people. 













Popular Examples

The Red Bull Space Jump (October 2012)


This campaign was a huge success in allowing the trademark of red bull to become great adventure as the advert exposes a significant human feat. Using the freefall as sponsored by the company would trigger a series of events regarding the popularity to increase considerably. As the advert becomes more famous the logo and branding of red bull would be seen by more people therefore boosting the ratings exponentially which may in turn increase the sales.

The John Lewis Advert (December 2016)



John Lewis adverts are notoriously popular at christmas so much so that they are the staple of the month when they arrive. Using the theme of christmas as a way to ensure that the most are pulled into watching is a surefire way of viral marketing strategy at its prime. The ideas of events and popular continuations would determine an overall wider global reach therefore ultimately boosting its advert outreach. This particular advert of had the most video shares of all time, clocking in at 218,330.

In addition to this, the table of revenue depicts a large increase in sales as the years go on which effectively demonstrates that viral advertising works completely in a companies favour. As a result, the use of viral ads within the society of today is a benchmark feature for most.