Radio Spot Analysis
Tividar Puskas producer of the first ever radio advert
Radio spots also known as radio advertisements have broadcasted ever since 1893 where the first radio advertisement was a campaign on telephones. Since then radio spots became more frequent as companies realised it was a great way to advertise their product due to thousands of people tuning in every day to listen to the radio. As this trend began to progress, film companies saw this as a chance to promote their films and advertise even further. With these radio trailers used for advertisements more people go to see the films leading to more money the films gross at box office.
Many major films in modern times use radio spots as part of their viral ad campaign as they want to publish their advert on many medias possible to gain the most attention they can. Some major films who use radio spots are: Star Wars, Alien, Superman and Gravity.
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