Results from rough cut questionnaire
Asking this question was effective because we wanted to find out whether our audience understood our plot fully as our film is a hybrid of sci-fi and comedy. The evidence from our results convey that the audience did fully understand the plot of our film as the dominant answer was hybrid at 60%. Furthermore, the 40% that stated the film was a comedy were also right as comedy was one of our main genres in the film and our film featured comedy conventions as well as science fiction conventions.
This question was crucial to our films success due to the fact that if the predominant reading stated that the audience wouldn't go and see our final cut, then we would have had to amend a lot of details in our film to make our film a successful media product. However, the majority of the audience at 80% stated that they would see the film and the other 20% stated that they might. This was one of the best possible results for our group as we attracted all of our audience.
Recommending films to others is the biggest factor on whether a film does well or not as word of mouth is the most efficient advertising methods around as you are passing your opinion on to someone else who might be persuaded to watch the film and do the same thing. Fortunately, most of our audience would tell others about our film so therefore we would gain more viewers leading to our short film becoming successful.
This qualitative piece of information gave us directly what the audience thought of our film. The answers we received were vague but they said despite them liking the film it needs work. We already knew the rough cut needed work therefore we wanted to see if the audience picked up on this so that they could give us feedback on what we could improve on in the following question.
By asking such a broad ranged qualitative question, this gave the audience freedom to tell us anything that they would improve on if they were the producers. This is an effective question as the audience is telling us what they want to see in the final cut so we had amendments to work with. All of the answers said we either need to work on editing or sound to ensure that our film was a better media product overall. Therefore we decided to take this constructive criticisim and focus on our edits and sound more. We did this by amplifying the sound in certain areas, adding non-diegetic music to match the theme of the film and focus closely on the edits so that there was no breaks in continuity. Furthermore we also synced the sound and the editing together to create a rhythmic edit of our main character walking to the bank.
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