Film posters are a good and effective way to market a movie. Many films have iconic and beautiful posters, often reflecting something about the film, be it the themes, characters, plot or just visual aesthetic.
The poster for House (1977) is one of my favourites; mainly focusing on the visual aesthetic and look of the film rather than anything too concrete about the plot or the films characters. I really enjoy it as it looks visually beautiful and really captures the tone of the film without being too explicit. Just looking at it, the bright oranges, yellows, reds and greens give it a juvenile, fantastical look that is present throughout the entire film. The teeth in the "O" in "HOUSE" as well as the fire and colour scheme give it a clear horror element but mixed with the more bright and cartoony aesthetic, makes it clear that the film will be goofy but creative in its visual presentation.
Of course the poster also features cast and crew names, as well as tiny images of them which is a nice unusual addition and something we could do in our poster. The bright colours and creative typography for the title is also something I hope to take inspiration from when creating our film poster.
Another poster I really like is the one for Her (2014) by Spike Jonze. The poster captures the feel of the film perfectly by having just Joaquin Phoenix dominate most of the frame of the poster with just a beautiful pink gradient as the backdrop. The film focuses on loneliness and longing so having just Joaquin as the main focal image greatly captures the feel of the film. The pink, reds and whites also emphasise the romantic aspect of the film, each being colours associated with romance and white often being associated with technology.
From a first look, you wouldn't be able to tell that the film is about technology and A.I, but that's because it's not really. Sure, at a surface level it is but in reality it's about Joaquin Phoenix's character falling in love. The text and font is all very minimalistic and fits with the visual aesthetic of the film's world, set in the not so distant future.
Having the main character as the focal image is something I think I will take inspiration from when creating our film's poster as it shows what the film is about, in our case the main character and time travel.
The poster for Moonrise Kingdom, much like the poster for House and Her, is beautiful. Again, the poster fits with the visual aesthetic of the film, implementing the woods, the autumn yellows, browns and greens of the colour scheme. If I'd have seen the poster before watching the film, I'd have known that it would be very stylised and visually pleasing. This is the case and the poster being a painting also emphasises the feeling that every frame of the film could very easily be a painting because of Wes Andersons beautiful direction.
Wes Anderson's visual style is very clear in this poster, and anyone who knew of his work would probably recognise the poster as being for one of his films without actually seeing it.
My main take away from this is, again the same as for Her and House, it just fits very well with the look and feel of the film, this time implementing key plot elements and location into the poster as a majority of the film is spent in the woods. I know I will be inspired by each of these when creating the poster for our film.
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